Check out the new arrivals & use code COQUETTE10 on your first order!

The creative team at Yaypanties ay the use of the word “seamless” by many brands is a misnomer. The reality is that there is always a seam or two, either at the sides or at the gusset.

Yay Panties, they say, are knickers that really are stitch-free.

Made using a bonding process instead, the ultra-soft, European fabric lies completely flat against the body, won’t show through even the tightest of bodycon dresses, and will stay in place all day long.